5 Holiday Web Design Tweaks to Supercharge Your Sales During COVID
It’s no wonder that the holiday season is the most anticipated time of the year for marketers and
consumers. Each year, businesses of all types and sizes rely on the holiday season to make huge sales
and earn more profit. The holiday 2020 season is fast approaching; brands are facing new challenges
due to the global pandemic and putting their best efforts into creating a holiday marketing plan to
increase sales during this challenging time of the year.
Due to the COVID-19 pandemic, this holiday season may look different from the past years, but there
are different creative ways to strengthen your design and marketing strategy this season. You can still
create a seamless shopping experience and launch amazing holiday marketing promotions for your
Is your website ready for the holiday season 2020? In order to provide a memorable user experience,
your website should have a solid infrastructure, festive design changes, themed content, sale
countdown, third-party tool integration, and uptime monitoring.
If you want to maximize your sales during this holiday buying season, here are some web design tips
that marketers and designers should keep in mind. Let’s discover how you can attract more customers
to your website during the 2020 holiday shopping season.
Do Load Testing
During the holiday season, your website might face a surge in traffic and transactions. It is advised to
check carefully whether your website is able to handle an increase in traffic. You can perform load
testing to determine traffic patterns and the number of visits. Make sure your website opens within
three seconds; if it takes longer than that, chances you will experience a high bounce rate. If your
website loading time isn’t optimal, you can use some tools that will help you optimize your website and
add or remove some elements to improve your site speed.
Offer a Frictionless Website Experience
When it comes to selling your products and services online and offering a great shopping experience,
your website design matters a lot. You can use your website design to create a personalized shopping
experience for your customers. For instance, if you are an eCommerce business, you can cross-sell and
upsell products that are relevant to your holiday promotions. Product recommendations are another
great tool to catch the interest of the shoppers and encourage them to make a purchase.
Create a Holiday-Specific Category
If you haven’t featured the holiday offers on your website, now is the time to display. Decide which
products you are going to sell during the 2020 holiday shopping season. Create special holiday packages
for your target audience, which they will love to shop for. Don’t forget to add a feel of FOMO (fear of
missing out) to give shoppers a sense that the holiday deal will expire soon. You can create a holiday-
specific category or holiday landing page to display seasonal favorites, deals, and items on your website.
You can hire a professional web design company to make necessary design changes to your business
On-Site Search Functionality
When shoppers land on your website, they quickly want what they are looking for; if they can’t find,
they will leave your website and move to your competitors’ websites. If you want customers to stick to
your website and find exactly what they are looking for, make sure your on-site search feature is
working well. It is simply not enough to have a generic keyword-based search engine with general
features. By providing your customers with their desired items faster, you can make their holiday
shopping experience incredible that will definitely improve your holiday sales.
So, update your search feature and provide shoppers with effective search solutions that include
advanced features, such as navigation, dynamic filters, facets, autocomplete suggestions, advanced
analytics, personalization, and much more. When you incorporate a highly advanced and efficient
search engine, you will improve the quality of the search engine that will eventually create a frictionless
experience for customers.
Create a Festive Copy
According to a survey, Web Design Tweaks during the holiday season, shoppers are looking for money-saving content. If your content or website design is unattractive, chances are people will not bother to visit or stick to your website. It is observed that shoppers react positively to brands that update their website content during
the shopping season. Updating your website with a positive, promotional, and relevant copy will
definitely get your customers in the mood of holiday Web Design Tweaks celebrations.
If your website doesn’t show something relevant to the shopping season during the holiday season, you
will miss out on potential sales. You can share useful ideas to incorporate your products or services into
their lifestyle to enjoy the holiday season and encourage them to make a purchase. Update your website
content by adding information related to the upcoming holiday dates such as Black Friday, Cyber
Monday, Christmas, New Year sales. Make sure your website content offers products or services
packages that are specially tailored for this time of year.
Bonus Tip: Make sure you update your website copy on time. Don’t update your content too early. No
one wants to invest in the Black Friday Sale in October.
Now It’s Your Turn
Holidays Web Design Tweaks are a great way to improve user engagement, increase conversion rates, and make more sales.
You can make the necessary website tweaks to get shoppers into the holiday spirit, motivate them to
invest in your promotions, and generate more revenue. But it is not as easy as it sounds. You have to
create a great design, update your website’s features, come up with amazing promotional materials,
killer website copy, and marketing campaigns to achieve your sales goals during the holiday season